Social Media for Business

Social media is often associated with teenagers and kids killing time and chatting to their mates, but it has rapidly grown to be a useful way for businesses to connect with, and interact with their target audiences.  There are lots of different social media platforms you can use, from Facebook and Twitter to Instagram, Pinterest and even LinkedIn.  Each offers different types of social interaction so you can find the right platform to suit your website and business style.

Benefits

One of the great things about using social media is that it offers a unique way to discover information about your audience.  Facebook in particular has extensive insight views you can uncover details about your followers, such as their location, interests, age ranges and more.  This allows businesses to make informed decisions when it comes to advertising and exploring new avenues for the brand/.

Why use Social Media

It is a fab way to interact with your customers in a friendly and fun way, sharing photos, reviews, and humorous exchanges.  Your audience can quickly find out more about your products and ask you questions directly which others can see your responses too.  This is a great way to show your customer service skills off, however be careful not to land yourself in hot water by getting into arguments or disputes!